Out of the chains – new year, new us

As we enter the new year, the air is charged with motivation and goals. At Powgen, the sidekick to your gym routine, our 2024 resolution is to get a new look and elevate our game by being the best sports supplement brand!  

As you already know, no pain means no gain, so that’s why we worked really hard last year to make our wish come true. Your sports buddy will be even stronger and better in 2024!


A new identity: from PowGen to XTRAZE 

The new year is here, and so is our new identity! This transformation is not just for looks; it screams growth, evolution, and a new focus on being the best companion in a healthy and sporty lifestyle. We are proud to present – XTRAZE! 

Excellence is our middle name  

As promised, all your favourite products will remain as exceptional and accessible as ever under the XTRAZE brand.

You might have already caught a glimpse of some of our new product designs with the XTRAZE name. If not, don’t miss out and check for yourself: 

More products, more gains 

XTRAZE is shifting into a higher gear to extend our offer of high-quality supplements. 

Our assortment of sporty products is getting bigger and stronger! Join our community today and taste how it feels to be victorious with us! We are sure you will find something for your active lifestyle – from performance boosts to improved endurance, or faster recovery. Everything to achieve those sporty goals!  

While Powgen is becoming XTRAZE, our mission remains the same – giving you the power to unlock your full potential, whether lifting in the gym, collecting miles on the track, or sweating with home workouts. XTRAZE will be your motivation booster and a way to win those goals you have set for this year! 

Here's to a powerful new identity, long-lasting power, and a year filled with gains in and out of the gym! Bring it on, 2024!

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